12 February 2009
Schaumburg, IL
Premium Wine Casks Showing Double Digit Growth Despite Economy
While overall U.S. wine growth rates show some signs of slowing down, 3 liter (3L) premium wine casks show double digit growth, according to The Nielsen Company. Despite the economy worsening in the last 13 weeks of 2008, premium wine casks grew at a rate of 32 percent.

4 February 2009
Schaumburg, IL
U.S. Consumers Show Their Love for Chocolate on Valentine’s Day; Nearly One Million Bottles of Sparkling Wine to Be Sold Valentine’s Week
U.S. consumers show their love for chocolate for Valentine’s Day, with Valentine’s week ranking number one for chocolate candy sales. According to The Nielsen Company, consumers are expected to purchase more than $345 million in chocolate candy during Valentine’s week, accounting for 5.1 percent of chocolate candy’s annual sales. On a total candy basis, consumers will purchase more than $448 million during Valentine’s week.

3 February 2009
Schaumburg, IL
In Troubled Economy, Supercenters Showing Gains Against Other Retail Channels as U.S. Consumers Shop and Buy Less
Shopping and buying less in a troubled economy, U.S. consumers are increasingly relying on supercenters according to The Nielsen Company. Nielsen’s analysis of 2008 unit sales shows budget-conscious consumers increased their supercenter spending across nearly every department, including dairy, dry grocery and prescription drugs.

23 January 2009
Schaumburg, IL
The Nielsen Company’s Guide To Super Bowl XLIII
The Nielsen Company today released its annual Guide to the Super Bowl, which showcases a full range of consumer and media information about the most anticipated marketing event in the U.S. This year’s matchup between the Arizona Cardinals and the Pittsburgh Steelers is scheduled for February 1 in Tampa, FL.

14 January 2009
New York, NY
Nielsen Survey Sheds Light on Global Plans for Shedding Pounds and Getting Fit
The results of a Nielsen survey in 52 countries indicate that there is a global appetite for improving health through better diet and exercise. The survey was conducted online at the end of September 2008 as part of Nielsen’s Global Online Consumer Survey series that periodically track global trends and regional preferences.

16 December 2008
Schaumburg, IL
Nearly Half of U.S. Consumers Prefer Manufacturers Offer Larger, Economy Sizes to Deal with Rising Food and Personal Care Prices
In today’s struggling economy, more than half (58 percent)1 of U.S. consumers are "very concerned" about rising food prices. As consumer packaged goods (CPG) manufacturers and retailers employ options to manage abnormally high cost increases due to raw material and other expenditures, consumers voice their preferences onhow CPG manufacturers and retailers should handle rising costs. .

15 December 2008
Schaumburg, IL
A Brown Christmas? Whiskey and Brown Spirits Sales Making a Comeback, Nielsen Reports
While sales trends have typically favored white spirits in recent years, brown spirits, led by whiskey, appear to be making a comeback. U.S. sales growth for whiskey and brown spirits is outperforming the growth rate of the overall spirits category in 2008, according to The Nielsen Company.

19 November 2008
Schaumburg, IL
High Sales of Cranberries, Stuffing and Other Traditional Fare Expected as U.S. Consumers Prepare for Thanksgiving Celebrations, Nielsen Reports
As U.S. consumers prepare to celebrate Thanksgiving, high retail sales are expected for cranberries, stuffing, red wine and other items traditional to holiday celebrations.

18 November 2008
Schaumburg, IL
U.S. Consumers View Alcoholic Beverages As Affordable Indulgence For Holiday Season, Nielsen Reports
Grocery, Convenience and Other Off-Premise Retailers to Benefit As Consumers Stay Home More Often

17 November 2008
Schaumburg, IL
Nearly Three-Quarters of U.S. Consumers Agree Private Label Brands are Good Alternatives to Name Brands, According to Nielsen Survey
Once considered a lower-price, lower-quality substitute for name brands, private label products, or store brands, are viewed positively by the majority of U.S. consumers, according to a new survey by The Nielsen Company. Nearly three-quarters (72 percent) of consumers believe store brands are good alternatives to name brands and 62 percent of consumers report they consider store brands to be as good as name brands, up three points since 2005. Private label products account for more than $81 billion in the U.S, up 10.2 percent over the past year.

10 November 2008
Schaumburg, IL
New Research Bucks Common Perceptions Surrounding Rx-to-OTC Switches
Using a new research paradigm that, for the first time, integrates prescription and over-the-counter (OTC) drug data, Wolters Kluwer Health and The Nielsen Company today released results of a joint study that go against conventional thinking about the dynamics when a prescription drug switches to OTC.

10 November 2008
Schaumburg, IL
Nielsen: More Than Half of U.S. Consumers, Young and Old, Believe Country’s Economic State Will Last Longer Than 12 Months
The majority (86 percent) of U.S. consumers believe the country is currently in a recession and more than half (54 percent) believe it will last longer than 12 months, according to a new online survey by The Nielsen Company, conducted in the midst of economic turmoil last month

27 October 2008
Schaumburg, IL
U.S. Health Care Consumers Place More Importance On Price and Value When Choosing Over-The-Counter Products Compared To Global Consumers
An added sign of a battered U.S. economy, U.S. consumers place more importance on price and value when choosing over-the-counter (OTC) medication compared to global consumers, according to a global online survey conducted by The Nielsen Company in partnership with the Association of the European Self-Medication Industry (AESGP).

21 October 2008
Schaumburg, IL
U.S. Consumers Haunted By Higher Prices This Halloween, Nielsen Reports
U.S. consumers are likely to be spooked by higher prices this Halloween, as candy and costume accessories are up in price compared to last year, according to The Nielsen Company. Costume hair coloring products show the greatest increase, averaging $4.42, which is up $2.46 or 126 percent versus the same period one year ago. Candy sales average $3.59, up $0.10, while chocolate candy sales average $4.22, up $0.17.

21 October 2008
Schaumburg, IL
Nielsen Expert to Provide Perspective On U.S. Retail and Consumer Trends to Military Resale Organization Representatives

16 October 2008
Schaumburg, IL
With U.S. Consumers Watching Their Wallets More Than Ever, Tuning Into Shoppers’ Mindsets Key to Warding Off Brand Switching
With the U.S. economy in turmoil and consumers watching their spending more than ever, consumer packaged goods (CPG) manufacturers need a thorough understanding of shoppers’ mindsets in order to understand why certain items end up in consumers’ shopping bags and to avoid consumers switching to less expensive products, according to The Nielsen Company.

9 October 2008
Schaumburg, IL
More Than One-Third of U.S. Consumers, Including Nearly One-Third of High Income Consumers, To Cut Holiday Spending
U.S. consumers aren’t feeling particularly jolly heading into the holiday shopping season this year with more than one-third (35 percent) of U.S. consumers across all income levels expecting to spend less, according to new research from The Nielsen Company. With an economy in turmoil, only six percent expect to spend more and fifty percent of consumers surveyed expect to spend the same amount as last year during the holiday shopping season, historically defined as Thanksgiving week through the last week of December.

8 October 2008
Schaumburg, IL
Nielsen Experts to Offer Insights Guiding Consumer Goods Manufacturers, Retailers During Tough Economic Times

6 October 2008
Schaumburg, IL
Nielsen Expert to Share In-Store Marketing Insights Based on Industry Standard Metric
Metric Enables In-Store Marketing Efforts to be Measured on Level Playing Field with Advertising and Other Marketing Expenditures.

2 October 2008
Schaumburg, IL
Huge Growth Opportunities for Private Label in Convenience Stores
Private label products, or store brands, are growing faster in convenience stores compared to other stores and represent a tremendous growth opportunity for the convenience channel, according to new research by The Nielsen Company. A leader in convenience store solutions, Nielsen will unveil its analysis as well as new product enhancements offering the industry’s most accurate and representative view of the convenience store channel at the NACS (The Association for Convenience and Petroleum Retailing) Show in Chicago October 4 – 7.

23 September 2008
Schaumburg, IL
Nielsen Expert to Present Insights on Impact of Gas Prices on Consumers’ Shopping Behavior

23 September 2008
Schaumburg, IL
Nielsen Expert to Reveal New Insights for Convenience Store Retailers

19 September 2008
Schaumburg, IL
Nielsen Expert to Offer Insights and Strategies for Fresh Produce Industry In Down Economy

11 September 2008
Schaumburg, IL
Nielsen Expert to Share Perspective on the Impact of Coupons and Promotions in the Consumer Packaged Goods Environment

9 September 2008
Schaumburg, IL
Food Lion Renews With Nielsen
The Nielsen Company announced that it has renewed its agreement with Food Lion LLC, which operates more than 1,300 supermarkets in the Southeast and Mid-Atlantic regions. With this agreement Nielsen is the only marketing information provider to fully match Food Lion’s product hierarchy in its competitive market areas, providing food manufacturers and other Food Lion vendors with more clarity and consistent classifications.

3 September 2008
Schaumburg, IL
Nielsen Expert to Share Insights on Consumer Trends in the Convenience Industry
Nielsen Insights to Help Beer Distributors Understand How to Win in Convenience Stores.

27 August 2008
Schaumburg, IL
Nielsen Expert to Share Insights on the Future of the Pasta Industry

8 August 2008
Schaumburg, IL
Nielsen Expert to Keynote Retail 2020: The Future of Specialty Retailing

5 August 2008
Schaumburg, IL
Nielsen Forecasts U.S. Sales of More Than $1.5 Billion In Back to School Supplies
With the new school year fast approaching, new research from The Nielsen Company shows that consumers won’t be skimping on supplies, despite widespread concerns about a pending recession. Nielsen forecasts 2.6 percent growth or more than $1.57 billion in school and office supply sales in U.S. grocery, drug and mass merchandiser stores during the core Back to School season of mid-July through early September. Back to School sales represent more than a quarter (28 percent) of the school and office supply category’s annual sales of $5.5 billion.

31 July 2008
Schaumburg, IL
Nearly Two-Thirds of U.S. Consumers Check Nutritional Labels More Now Compared to Two Years Ago
Nearly two-thirds (65 percent) of U.S. consumers say they notice nutritional information on food packaging more often now compared to two years ago, according to a new global online survey by The Nielsen Company. Nielsen also finds that while two-thirds (67 percent) of U.S. consumers claim to “mostly” understand the nutritional information on food packaging, less than half (44 percent) of global consumers say they do.

29 July 2008
Schaumburg, IL
Ciders, Vodkas Top Growth Categories in International Alcoholic Beverage Sales
In international markets, alcoholic ciders and vodkas showed growth of 14 percent and 11 percent respectively in 2007, making them the highest-growth alcoholic beverage categories around the world, according to The Nielsen Company, which released its first-ever study of retail and on-premise sales trends of alcoholic beverage products: "What's Hot around the Globe – Insights on Alcoholic Beverage Categories."

28 July 2008
Schaumburg, IL
Nielsen First to Provide Consumer Personality Profiles to Consumer Packaged Goods Manufacturers and Retailers
The Nielsen Company announced it is the first company to provide consumer personality profiles to the consumer packaged goods (CPG) industry. The personality profiles or Mindset Profiles™, provided by Mindset Media, are combined with Nielsen's consumer panel information, enabling CPG manufacturers and retailers to identify specific personality traits, such as optimism, creativity and pragmatism, driving consumer purchasing behavior and brand affinity.

22 July 2008
Schaumburg, IL
Nielsen Chosen by Procter & Gamble to Provide Integrated Services In the U.S.
The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company (NYSE: PG) to provide U.S. consumer marketing information and insights. Nielsen provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin America, Middle East and Africa.

17 July 2008
Schaumburg, IL
Rising Gas Prices Force Nearly Two-Thirds Of U.S. Consumers To Put The Brakes On Discretionary Spending
Increasingly feeling the pain at the pump, more U.S. consumers are taking steps to compensate for rising gas prices, according to new research from The Nielsen Company. Nearly two-thirds (63 percent) of consumers are reducing their spending, up 18 points since June 2007 and up 14 points in the last six months alone.

8 July 2008
Schaumburg, IL and Toronto
Bars and Restaurants See Economic Downturn Affecting Consumers’ Alcoholic Beverage Purchases, Nielsen and Bevinco Report
While history would suggest consumers’ alcoholic beverage consumption does not suffer significantly when times are tough—consumers might even be expected to drink more— recent evidence indicates that fewer of them are doing so in bars, restaurants and nightclubs. New research from The Nielsen Company and Bevinco reveals that on-premise sales of alcoholic beverages have been considerably impacted by the declining economy.

8 July 2008
Schaumburg, IL
Nielsen Expert to Share Insights Into the Organic Wine Trend
Nielsen expert to share insights at 2008 Organic Winegrowing Conference & Tradeshow

8 July 2008
Schaumburg, IL
Nielsen Expert to Share Insights On the Connection Between U.S. Consumers’ Green Attitudes and the Impact On Their Shopping Behavior
Nielsen expert to share insights at IIR Shopper Insights In Action Conference

8 July 2008
Schaumburg, IL
Nielsen Expert to Share Insights On Potential Implications If State of Tennessee Allows the Sale of Wine in Food Stores
Nielsen expert to share insights at Tennessee Malt Beverage Association Annual Convention

25 June 2008
Schaumburg, IL
High Food Costs Won't Rain On 4th of July Celebrations
As Americans prepare to fire up the grill this 4th of July, rising food costs won’t put a damper on their holiday cook-out plans, according to new research from The Nielsen Company. U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs during the four-week period surrounding the holiday. The holiday generates the greatest hot dog sales for the entire year.

5 June 2008
Phoenix
Green Consumers Spend More in Warehouse Clubs, and Buy More Produce, Pasta and Cereal Than Non-Green Consumers, Nielsen and NMI Report
The Nielsen Company and the Natural Marketing Institute (NMI) unveiled results connecting green consumers’ attitudes to their shopping behavior.

4 June 2008
Phoenix
Higher Unit Prices, Not Volume, Behind Rapid Growth of U.S. Private Label Sales
While private label products, traditionally considered an affordable alternative to national brands, are showing rapid growth, a new analysis from The Nielsen Company shows that the growth is driven by rising commodity and food prices, not a result of consumers abandoning national brands.

4 June 2008
Phoenix
Nielsen Reveals Consumer Goods Categories Among Those Most Immune, Most Vulnerable to Recession
As the economic downturn causes consumers to reprioritize their spending habits and forces consumer packaged goods (CPG) manufacturers and retailers to reevaluate their consumer marketing strategies, The Nielsen Company revealed CPG categories among those most immune and most vulnerable to a recession.

4 June 2008
Phoenix
Walgreens Renews Agreement with The Nielsen Company
The Nielsen Company announced that it has renewed its agreement with Walgreens (NYSE, NASDAQ: WAG), the nation’s largest drugstore chain, through 2013, strengthening the companies’ existing relationship and establishing Nielsen as Walgreens’ preferred marketing information provider.

3 June 2008
Phoenix
Declining Economy Has Little Impact on Consumers’ Alcoholic Beverage Purchases In Stores
New research from The Nielsen Company indicates that alcoholic beverage purchases may be somewhat recession-proof, with the declining economy having only a mild impact on consumers’ alcoholic beverage purchases at off-premise locations, such as grocery, liquor, convenience stores, warehouse clubs and other stores.

3 June 2008
Phoenix
New Nielsen Answers™ Edition Launched For Retailers
The Nielsen Company, the world’s leading market research organization, introduced Nielsen Answers’ Retail Edition, the first edition of Nielsen’s innovative technology platform designed for retailers.

3 June 2008
Phoenix
Nielsen and Coca-Cola Sign Global Contract
The Nielsen Company announced it has signed a global agreement with The Coca-Cola Company, enabling Nielsen to provide integrated services to Coca-Cola in more than 70 countries. The contract extends the companies’ 70-year relationship into new geographies and additional services.

29 May 2008
Schaumburg, IL
Majority of U.S. Consumers Believe Country is In Recession, Nielsen Reports
Eighty-five percent of U.S. consumers believe the country is currently in a recession and U.S. consumer confidence in the economy plunged 17 points from the second half of 2007 to the first half of 2008, according to a new online survey by The Nielsen Company.

22 May 2008
Schaumburg, IL
Nielsen Dairy Fact Sheet

14 May 2008
Schaumburg, IL
U.S. Consumers Show Thirst for Beer During Memorial Day Holiday, Nielsen Reports
U.S. consumers kick off the summer season with Memorial Day celebrations — and beer.

6 May 2008
Schaumburg, IL
Unilever, P&G, Walgreens and Tesco's Fresh & Easy Among Keynotes at The Nielsen Company's Consumer 360 Conference
The Nielsen Company announced the lineup of keynote speakers for its annual Consumer 360 (www.consumer360.com) conference, taking place June 3 – 5 at the JW Marriott Desert Ridge Resort & Spa in Phoenix. The consumer packaged goods (CPG) industry's premier educational and networking event attracts more than 1,000 industry professionals each year.

29 April 2008
Schaumburg, IL
Nielsen Expert to Share Insights on Impact of High Gas Prices on Consumer Shopping Behavior
Nielsen Expert to Share Consumer Insights at FMI.

25 April 2008
New York, NY
John Burbank Named Chief Marketing Officer for The Nielsen Company
The Nielsen Company announced that John Burbank has been appointed to the newly created position of Chief Marketing Officer, effective May 9, 2008. Burbank, who is currently Chief Marketing Officer for AOL, will report to Susan Whiting, Executive Vice President of The Nielsen Company.

24 April 2008
Schaumburg, IL
Nielsen Expert to Share Insights on Consumer Trends Impacting The Food Industry
Nielsen expert to share insights at Food Technology and Innovation Forum.

24 April 2008
Schaumburg, IL
Nielsen Appoints Global Head of Customized Research
The Nielsen Company announced the appointment of David Parma to the position of global product leader for the Company’s Customized Research group. In his new role, Mr. Parma will report to Joe Willke, global president of the Company’s Consumer Product Leadership group, and will be based in New York.

23 April 2008
Schaumburg, IL
Nielsen to Host Take Your Daughters and Sons to Work Day
More than 60 children to take part in “Going Green” team activity at Schaumburg-based company.

22 April 2008
Schaumburg, IL
Russo Named Vice President of Marketing, Food and Beverage Sector for The Nielsen Company
The Nielsen Company announced that James Russo has been appointed vice president of marketing for the food and beverage industry sector. Russo will report to Ed Franczek, senior vice president of marketing.

16 April 2008
Schaumburg, IL
High Gas Prices Disrupt U.S. Consumer Spending, Leaving Less Money to Spend Elsewhere
Dramatic fluctuations in gas prices are disrupting U.S. consumer spending and expected to continue, leaving consumers with less money to spend at retail, entertainment and dining out, according to a new study by The Nielsen Company. Nielsen’s research shows that in 2007, the gas share of consumers’ weekly spending ranged from 12 to 16 percent. As gas prices continue to rise, Nielsen expects consumers’ gas share of their weekly spend to rise to 19 percent.

10 April 2008
Schaumburg, IL
High Sales of Matzo, Kosher Wine Expected as U.S. Consumers Prepare for Passover Celebrations, Nielsen Reports
As consumers prepare to celebrate the Jewish festival of Passover, high retail sales are expected for matzo, kosher wine and other items traditional to holiday celebrations and the Passover Seder, the ritual dinners held on the first two nights of Passover.

10 April 2008
Schaumburg, IL
Nielsen Expert to Share Insights into the Craft Beer Consumer
Nielsen Expert to Co-Present with Brewers Association.